Vision 2030 aspires to increase household spending on entertainment from 2.9% to 6%, a percentage that would develop a market valued at 30 billion Saudi riyals. Achieving this aspiration requires developing high-end entertainment experiences, launching new entertainment landmarks, and hosting world-class events and festivals. Vision 2030 aims to establish strong points in accordance with the highest international standards, and works to improve visa issuance procedures for visitors and develop Saudi historical and heritage sites. The Kingdom of Saudi Arabia also aims to add more than double the number of Saudi heritage sites currently registered with UNESCO. World of Economy is interested in developing brands and operating hotels and tourist resorts, in addition to signing partnerships with international brands and alliances with global tourism and entertainment companies